Sites that do not embarrass youWebsites and online platforms

Public sites, customer portals, booking systems and online stores.

The public-facing systems a business runs on: the website, the booking flow, the customer portal, the store. Fast to load, findable in search and in AI answers, and simple enough that your own team can keep it current without calling us.

How we approach it

A site is not a brochure any more; it is the first thing a search engine, a language model and a prospective customer all read. So every build ships with the discovery groundwork already done — structured data, an entity graph, sitemaps, social previews and Core Web Vitals inside the thresholds. Retrofitting that later costs more than doing it once.

This site is the worked example. Ninety-odd pages generated from one content model, a real 404 rather than a soft one, a machine-readable index for AI retrievers, and an edge layer that lets crawlers through while stopping scanners. All of it is in a public repository you can read.

What you get

  • Design and build of the site or platform
  • Content management your team can actually use
  • Structured data, sitemaps and an entity graph
  • Open Graph and social previews that render correctly
  • Analytics and conversion tracking, first-party by default
  • Hosting, TLS, CDN and caching configured

Typical timeline: Four to sixteen weeks from go-ahead to live.

What we have built with this

ChazzAI

AI roleplay and interactive fiction

AI roleplay and living worlds.

Beta

MatchPoints

Sports league voting

Sports league voting, done right.

Live

HumanOR

AI text detection and rewriting

Humanize AI text and flag writing that reads machine-made.

Live

WebTools Ultima

In-browser file tools

Private, in-browser file tools. Zero uploads.

Live

WebSwarm

Automated usability testing

AI testing with persona agents.

Live

Unslop

Static analysis and vulnerability scanning

Find and fix known bugs. No model in the loop.

Live

7 of our own systems use this discipline. Every one is ours, and the ones marked open source are yours to read. The whole product line →

Client work and public source

Where this comes up

Get found in search and AI answers

The site exists but nothing links to it, search shows a competitor, and asking an AI assistant about the business returns something wrong or nothing at all.

Take bookings and orders online

Bookings arrive by phone, text and email, and someone re-types them into a calendar. Double-bookings happen, and nobody can see availability without asking.

How we work

We talk it through
A conversation about the problem, not a sales pitch. If we are not the right people for the job we will say so and point you somewhere better. Free, and there is no obligation after it.
You get a written quote
A fixed price for a fixed scope, in plain English, with a delivery date. No hourly billing that quietly doubles. If the scope changes later, you approve the change and its cost before any work starts.
We build it in stages
You see working software every week or two, not a status report. That means you can course-correct early, while it is still cheap to change your mind.
You take ownership
At handover you receive the source code, the accounts, the domains and the documentation, all in your business name. Nothing stays locked to us. You could hire anyone else tomorrow and they could pick it up.
We look after it
An ongoing support agreement, or on-call as you need it. Your choice, and you can change or end it whenever you like.

Last reviewed · Site changelog